Culture Night Market 2023–2024 Event Refresh

Rising out of the ashes of the pandemic, Culture Night Market quickly became a staple in San Jose, offering a place where vendors and attendees could celebrate the distinct culture of San Jose through food, art, and music. Culture Night Market's focus on authenticity and community, helped it earn recognition from local media outlets, and became known as a stepping point for local entrepreneurs to begin their journey into business.

brand refresh

In a collaborate effort with CallMyTheo consulting, the opportunity came up to help freshen up Culture Night Markets branding across its events. The main goal with the updated promotional material was to create a consistent look across all events in order to achieve better brand recognition. To accomplish this, we shifted the focus on highlighting San Jose's culture and vendors, in a family friendly setting.

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