Intersect 2018

UDACITY

Intersect is a conference hosted by Udacity that is geared towards current and future students of its online courses or “Nanodegrees.” The annual conference provides its visitors the opportunity to learn and connect with some of the biggest names in tech.

Our team was tasked with designing a visual brand system that revolved around the theme of “Celebrating Lifelong Learning.” The visual brand system would be incorporated into the conference space to enhance the experience for visitors.

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Challenge

The visual brand system, would have to showcase students and individuals paths through life, and that the opportunity to learn and venture into new careers is not limited to any age, gender, or ethnicity. The main challenge was for the set of illustrations to represent "everyone."

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Process

The illustrations naturally evolved into a set of unique caricatures that were illustrated in an ambiguous manner to allow for the representation of people across age, gender, and culture. Building upon this concept, the caricatures could be paired in settings to symbolize lifelong learning journeys and an array of backgrounds, from rural, urban, to the future of technology.

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Conference Experience

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